Expertises
Advertising, promotion and marketing
Our support
- Analysis of campaigns, commercials and other marketing initiatives
- Contractual and commercial agreements in advertising
- Social media
- False or misleading advertising
- Advertising contests and lotteries
- Commercial advertising directed at children
- Rules specific to the pharmaceutical, natural health product, medical instrument and cannabis industries
- Rules specific to certain industries: banking, automotive, food, alcoholic beverages and cosmetics
- Writing and negotiating contracts in these fields, on subjects as varied as sponsorship, influencers, engagement of artists, advertiser-agency agreements and more
- Advertising litigation before the common law courts and specialized bodies such as Ad Standards and the Pharmaceutical Advertising Advisory Board
- Gift certificates, discount coupons, samples
- Loyalty programs
