September 8 2011

Marjolaine Gagnon and Roxane Colpron take charge of the social networks as part of a CBA conference

Colpron Roxane

The presence of advertisers on social networks has become inevitable and one can not deny the interest of marketing teams in advertising and promoting campaigns on these constantly evolving platforms.

On October 20, 2011, from noon to 2 p.m., Marjolaine Gagnon and Roxane Colpron will give a conference entitiled "Social Networks: Advertisers, love each other, but beware!" presented by the Canadian Bar Association. The speakers will address the multiple challenges faced by advertisers, mainly in connection with Facebook and Twitter, in particular related to the organization of contests and promotions which comply with applicable laws as well as to the different changing rules of the communities, the protection of their trademarks and the use of those of the social networks, use of content posted by users and respect of their privacy.

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