Publicity contests and lotteries

Advertising contests and lotteries hold no secrets for our experts. Everyday, we advise our clients on their promotional projects and material. We make practical recommendations, and suggest the best methods to be used for the success of your business, in accordance with applicable laws. There isn’t a better team of experts in Canada!

Advertising contests and lotteries are subject to complex regulation. We consequently verify the legality of the promotions contemplated, to ensure that they comply with various laws and applicable regulations. We then undertake the drafting of the contest rules and regulations, the cornerstone of any contest since a contract, in fact, exists between the contest sponsor and the participant. We also review all the advertising material for the promotion until we’re satisfied that it contains all necessary precisions and legal notes. Lastly, we assist our clients in assessing the taxes payable to the Régie des alcools, des courses et des jeux for contests involving Québec residents, as well as ensuring follow-up with the Régie until the filing of the final report.

Sometimes, complaints are brought before the Régie or the courts. In such cases, we intervene by contesting those complaints, always in accordance with the best interests of our client and mindful of potentially negative media repercussions and the possible effect on our client’s image and reputation.

How we help you:

In-Depth Knowledge: Since we work every day on files involving advertising contests, we are continually on the look-out for the latest legislative developments and changes in jurisprudence on this subject. In fact, we frequently give lectures and company workshops with the law and advertising contests as their theme.

Acquired Experience: Over the years, we have acquired undeniable and exceptional experience, with regard to advertising contests, that benefits all our clients. This experience allows us to advise our clients on the logistics of their promotional projects, in addition to validation of the legality of their advertising contests.

Promotional Agreements: You have a fabulous prize to offer in the context of your advertising contest but you have no promotional agreement to secure the obligations of your supplier? No problem. We can draft this agreement outlining the rights and obligations of both parties to ensure that the participants will indeed receive the promised prize.

Data Bank: Our knowledge of the legislation, pertaining to the collection and use of personal information, allows us to provide our clients with the right advice when they want to set up a data bank by means of the contest.

Did you know that...

We have the necessary expertise to help you to organize advertising contests worldwide, expanding your promotions beyond Québec and Canada. In fact, we do business with several international correspondents. On many occasions, we have helped our clients with the development of international promotions.

No purchase necessary : It is not always necessary to include a purchase without a contest participation.

In Quebec, some contests must be registered with the Régie des alcools, des courses et des jeux .

Did you know that ...

We have the necessary expertise to help you to organize advertising contests worldwide, expanding your promotions beyond Québec and Canada. In fact, we do business with several international correspondents. On many occasions, we have helped our clients with the development of international promotions.

Conferences

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Publications

2017 May 23

Bill 134 to modernize the CPA: overview of proposed changes

On May 2nd, Bill no. 134: An Act mainly to modernize rules relating to consumer credit and to regulate debt settlement service contracts, high-cost credit contracts and loyalty programs was introduced to modify the Consumer Protection Act, among other laws.

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Team

Cindy Bélanger
Cindy Bélanger
Ms. Cindy Belanger practices in intellectual property as well as in advertising and marketing law.
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Sophie Deschênes-Hébert
Sophie Deschênes-Hébert
Ms. Deschênes-Hébert advises advertisers and advertising agencies for their campaigns.
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Andrée-Anne Jeansonne
Andrée-Anne Jeansonne
 
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Robert B. Legault
Robert B. Legault
 
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Pierre Savoie
Pierre Savoie
 
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