Advertising contracts

Our firm has a well-established reputation concerning contracts in the advertising field. For over two decades, we have actively participated in the negotiation and drafting of service contracts for several major spokespeople well-known in both Québec and Canada.

Our specialists negotiate and draw up numerous service contracts between advertisers, their agencies and artists. In addition, the team has developed significant expertise in the preparation and negotiation of sponsorship agreements and contractual business relationships between advertisers and advertising agencies.

Our role as chief negotiator for the Association des producteurs conjoints (APC), in the context of the agreement with the Union des artistes (UDA) concerning advertisements, confirms our status as an authority in the field.

How we help you

Contracts for Artists’ Services: Our vast experience in the field and our thorough knowledge of the agreement pertaining to advertisements, allow us to negotiate and draft a service contract with an artist, whether they are well-known or at the beginning of their career, in a quick, easy and professional manner.

Sponsorship Agreements: Whether you’re the sponsor or the sponsee, we can assist you in the drafting of a sponsorship contract that’s clear, complete and without any ambiguity. We have represented major firms for either advertisers seeking prominent exposure or major sporting or cultural events seeking a sponsor.

Agency Contract: The relationship between an advertising agency and its client must be clear although at times it may be complex. You can count on our experience to this end. Not only have we drafted numerous contracts of this nature but our experience in this matter has also been recognized by the major associations of advertisers and those of the advertising agencies that have asked us to prepare models of standard contracts for their members.

Did you know that…

We act as “advertising consultant” for the member agencies of the Association des agences de publicité du Québec (AAPQ, an advertising agencies association), and we are in constant demand from producers on issues related to the application of the collective agreement on advertising.

Did you know that ...

We act as “advertising consultant” for the member agencies of the Association des agences de publicité du Québec (AAPQ, an advertising agencies association), and we are in constant demand from producers on issues related to the application of the collective agreement on advertising.

Conferences

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Publications

2017 May 23

Bill 134 to modernize the CPA: overview of proposed changes

On May 2nd, Bill no. 134: An Act mainly to modernize rules relating to consumer credit and to regulate debt settlement service contracts, high-cost credit contracts and loyalty programs was introduced to modify the Consumer Protection Act, among other laws.

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